Search Engine Optimisation
Search Engine Optimisation, or SEO, involves work that will help raise your website up the search engine rankings and increase traffic to your website. We believe that a focus on natural Search Engine Optimisation is key for sustained, long-term success with your website. It’s not about taking shortcuts for short-term gains. It’s about engaging your community with a compelling content strategy.
The reality is that Google comes first in the world of search and SEO. The search engine giant continues to control over 85% of online searches in the UK (via StatCounter). They also change how search results are displayed on a regular basis. Increasingly displaying ppc ads, videos, images, and shopping results alongside the regular ‘organic’ website listings. Competition for space on the search results page is stronger than ever.
In such a fast moving environment, it’s important to stay one step ahead. By developing creative content strategies that help to build your website’s reputation and influence online. We help you to gain more enquiries and customers in a friendly and ethical way that follows Google’s quality guidelines.
Our 3 Step Approach to SEO
- First we carry out an in-depth SEO audit of your current online presence. This includes looking at your website structure and content, your content strategy and any online marketing you are currently doing. We also take a detailed look at what your competitors are doing in the same space.
- We then plan and agree a bespoke web marketing strategy with you, covering both on-site and off-site work, that will aim to achieve your business objectives.
- Transparency at all times: Once agreed we implement the strategy, at all times making sure that you are completely aware of what we are doing for you.
We use a range of industry leading software, including the market leader MOZ, alongside Google Analytics and Google Webmaster Tool to track and analyse both your and your competitors’ websites. We are able to provide a comprehensive website audit, and ongoing monitoring of keyword rankings, incoming links, social impact, visitor numbers, pages viewed and much more.
We offer a full range of SEO services including:
- Keyword & Competitor Research
- SEO Site Audits
- Technical On-site SEO
- Content Creation
- Content Marketing & Outreach
- PPC Advertising Campaigns
- Social Media Marketing
- Email Marketing
We offer bespoke Search Engine Optimisation solutions, built around your business and products, by combining both on-site and off-site optimisation work. We perform technical on-site SEO that ensures your website code is optimized and the content is relevant to your search terms. We also work on creating and promoting various types of engaging content that can be published and shared in the most valued locations.
Let’s work together to grow your business online. For more information on our SEO services, or for an informal chat about how we can work together, call us on 01457 854418 or start your project by clicking the button below.