Pay Per Click Advertising

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Pay Per Click Advertising

Pay Per Click (PPC) advertising campaigns are often the fastest and most cost effective way of getting your website on the first page of search engine results for your target keywords. Whether you are launching a new website, or looking to increase your existing site’s marketing opportunities, PPC advertising offers a simple way of promoting your products and services to a wide range of relevant potential customers.

What is Pay Per Click?

PPC advertising, or ‘Paid Search’, works by selecting keywords and phrases to target in search results. When a potential customer searches for one of your keywords, your advert is displayed. This allows you to quickly bring high quality traffic, leads and sales to your site.

Google, Bing, Yahoo, even Facebook and Twitter, all offer advertising opportunities to website owners wanting to increase their exposure and generate highly targeted search traffic to their website.

The advantage of advertising Pay Per Click is that the completely flexibility to your requirements. With the ability to increase, decrease or pause your campaign’s budget whenever you like, you have complete control over your spend. This makes paid search an extremely attractive marketing option for businesses of all sizes.

We work on optimising every aspect of your PPC campaign, from keywords analysis, advert testing and optimisation to split testing landing pages. We track which elements convert the most visitors into paying customers and provide detailed monthly reports about the performance of your campaigns. Where possible we also investigate previously unrecognised areas that can increase your revenue streams.

Our Pay Per Click services include:

  • Account setup
  • Keyword research
  • Advert copywriting and Click Through Rate analysis
  • Landing page design and split testing
  • Monitoring of your marketing budget to prevent overspend
  • Campaign optimisation
  • Tracking and reporting

Let’s work together to grow your business online. For more information on our Pay Per Click services, or for an informal chat about how we can work together, call us on 01457 854418 or start your project by clicking the button below.

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